ATTENTION CULTURE / THE NEW FAN FRONTIER / MARCH 2026
Meet the
team behind Attention Culture.

ABOUT US
Founded by Music and Gaming industry stalwart, Soraya Selinger, and two seasoned advertising veterans joining as advisors, Coris Leachman (Ex-Impero and Great State) and Paul Reynolds (Ex- MassiveMusic and Songtradr) - Attention Culture brings a new approach to the challenges facing younger generations.
Unlike traditional agencies, the company creates meaningful experiences founded on its proprietary Conscious Framework. By crafting experiences in entertainment using accountability, rigorous process and structured risk assessment, the agency remains focused on increasing ROI, building brand love and attracting younger audiences into the brand world.
SERVICES
01.
02.
03.
CONSULTANCY
Market insight & research
Opportunity mapping
Define work programs
Audience & fan engagement
Partnership Development
Tailored Sponsorship Strategies
STRATEGY
Entertainment strategy
Creator networks
Storytelling
Expert guidance
Campaign ideation
ACTIVATION
IP Creation and build
In-person experiences
Community Engagement

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