I’ve been thinking a lot about how to keep this newsletter interesting enough to keep my readers happy and continue to add value. One of these changes will be to the formatting of news, shifting the focus on headlines rather than paragraphs of info. This, like everything, is a work in progress. I am also adding a section which is focused on subjects worth thinking about with a bit more depth and curiosity. Whether thats current affairs, big changes in the industry or even ju
Cultural marketing is about forming a real connection with a community. This is where culture is forming - within the chat function of Twitch or the sub-group on Discord, these are the conversations defining culture. Here are three parts to cultural marketing you need to consider to inform your strategy…
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