THE CONSCIOUS FRAMEWORK
Our driving force
An epidemic of doom scrolling and poor mental health is impacting younger generations at an accelerating pace with 65% of Gen Z experiencing at least one mental health issue within the past two years.
This problem impacts the whole marketing and advertising industry who are both creators and saviours of this dystopian narrative. 90% of children aged 2+ watch YouTube, with 50% high ad recall, leaving many parents wondering what their kids are watching every time they're on a screen. A solution is to create safe experiences that resonate within culture - and this forms the backbone of Attention Culture's working ethos.
Conscious Operating Principles
Our mission is simply, to create safe experiences for future generations. The foundations on which we execute this mission are underpinned by our proprietary Conscious Framework. It is our operating system for conscious creativity. It exists as a set of commitments, policies, and practices ensuring everything we touch is done with intention.
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We craft experiences in entertainment using accountability, rigorous process and structured risk assessment whilst remaining focused on increasing ROI, building brand love and attracting younger audiences into the brand world with creativity.
01
GOVERNANCE & PURPOSE ALIGNMENT
02
RISK & IMPACT ASSESSMENT
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PERFORMANCE
04
DOCUMENTATION & TRANSPARENCY
Our Conscious Framework follows existing regulation and documentation to create a robust structure, these include;
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UN Convention on the Rights of the Child
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Council of Europe - Guidelines on Children's Data Protection (2020)
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WHO - Guidelines on Mental Health Promotion in Digital Context
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IEEE SA 2089-2021 Standard for Age Appropriate Digital Services Framework Based on the 5Rights Principles for Children
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Child Rights by Design
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The Online Safety Act (2023)
SERVICES
Consultancy
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Market insight & research
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Define work programs
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Opportunity mapping
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Audience & fan engagement
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Partnership Development
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Tailored Sponsorship Strategies
Strategy
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Entertainment strategy
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Creator networks
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Storytelling
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Campaign ideation
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Expert guidance
Activation
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IP Creation and build
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In-person experiences
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Community Engagement
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