What's Good in Nov

Fun fun fun - 100 Thieves, Bruce Springsteen is Sony Music's top earner, Roblox rolls out age verification and new Khruangbin

Bucketsquad 🪣 and 100 Thieves launch capsule 💊 collection

100 Thieves do a epic job of traversing competitive esports team and super hype brand. Once again they’ve launched an awesome capsule collection, this time with BKTSQD. They’re always doing something which is finger on the pulse ــــہـ٨ــــــ and this is no exception. It’s nice to look at.

Check it out here

Sony Music Entertainment’s ten biggest recorded albums of Q3 2025 in order of global revenue 💿

30% of the highest earning albums for Sony Music in Q3 are from years ago, including the #2 biggest earning recorded album from SZA.

1. Bruce Springsteen, Tracks II: The Lost Albums (2025)

2. SZA, SOS (2022)

3. Tyler, The Creator, DON’T TAP THE GLASS (2025)

4. Bad Bunny (Rimas Entertainment), Debí Tirar Más Fotos (2025)

5. Tate McRae, So Close To What (2025)

6. Tyler, The Creator, Cherry Bomb (2015)

7. Beéle, BORONDO (2025)

8. Fuerza Regida, 111XPANTIA (2025)

9. Michael Jackson, Thriller (1982)

10. Sleep Token, Even In Arcadia (2025)

Check it out here

YouTube ▶️ Creator Sponsorships Increase over 50%

YouTube have seen a 54% year-over-year 📈 growth in creator specific sponsorship, according to a Gospel Stats new report.

By tracking 65,759 sponsored videos in H1 2025, the report was able to show these videos generated 19.1 billion total views 🚀📈.

Other highlights include →

• The top sponsors are Ground News, Squarespace, BetterHelp, and DraftKings.

• Mid-tier creators are driving ad conversion over virality, with the average video reaching approx 100-500k per video 🌱

• Unsurprisingly, the top creator by views on sponsored videos was MrBeast, (2nd was The Ramsey Show and 3rd Linus Tech Tips).
  

Check it out here

Roblox rolls out age 🎂 verification for all users from December 2025

Roblox are rolling out facial age checks as a requirement next month as well as age-based ⏳ chats to limit communication between minors and adults. This will begin as a voluntary feature on Roblox and then become enforced in select markets such as Australia, The Netherlands and New Zealand with the US set to be enforced from January 2026 📆.

These safety precautions come in response to recent lawsuits filed against Roblox regarding child safety concerns and over 10,000 signatures from parents, guardians and grandparents for more to be done 🔞. It’s about time 🦸‍♂.

Most wonderful idea here

Noteworthy Numbers

• 2.85b monthly active users on YouTube

• $500bn USD estimated value of the global creator economy

• 27.9% YoY increase in views on Sponsored YouTube videos

• 25k-100k view range content added over 12,000 sponsored videos, meaning brands are valuing mid-tier creators more